PHAKOSWISS : SOCIAL ENTREPRISE PRODUCING AND DISTRIBUTING CHLORINE CONTAINERS
This project, supported by Antenna since 2013, aims to make chlorine readily available and affordable for inhabitants in the towns of Islamabad and Rawalpindi. The main objective is to raise awareness among the population about benefits of chlorine in treating water at household level as well as produce and sell flasks of stabilized chlorine for shops and pharmacies.
In Pakistan, options for disinfecting water are limited for several reasons: a serious energy crisis (boiling water is therefore impractical and costly), chlorine tablets are too expensive for the population and granules or powder for industrial use is not available on the market and is not adapted to water treatment in households. There is therefore a need and demand for chlorine-treated water in the form of a cheaper solution. But creating awareness is still challenging.
In 2013, the project established a centralized production facility of 600 litres of stabilized chlorine per day. The chlorine is produced in two forms: a) bottles of 50 mL with dropper, sold in shops and pharmacies; and b) 2.5 L containers, sold in restaurants and grocery stores. Its placement on the market requires regular social and commercial marketing activities to raise awareness about the product at public water-collection points, in kiosks, clinics, hospitals and schools. The chlorine bottles also feature in advertisements and information brochures.
Beneficiaries : 3’000 beneficiaries/ year in 2013-2014
Annual Budget : 15’000 CHF/year (2013-2014) and 30’000CHF/year (2015-2018)
Contact Antenna : Fanny Boulloud
Local Contact: Saad Khan
Learn more : Discover Pakoswiss promising business model