Our business model

Our programmes combine health education, technical training, and the creation of an economic model based on sodium hypochlorite and chlorinated water production and sales.

Our objective is to make safe water treatment a profitable activity for communities of developing countries. In the long run, the production and sale of chlorine should create an income generating activity for the local population and ensure their independence in water treatment.

The options of running a business with our Wata solution

Depending on the local context, partners sell the chlorine produced in flasks, bottles of chlorinated water, or home chlorination services.

The giving away, free of charge, or subsidisation of Point-of-Use (POU) water treatment systems such as chlorine has not only distorted the market; it has also created an expectation that POUs are goods which are better to wait for than to buy. Thus, Antenna does not distribute the WATA, but sells it at an affordable price and reinvests the income in research and manufacturing.

Business options for selling sodium hypochlorite produced with the WATA :

  1. Chlorination services (water disinfection)
  2. Selling flasks of chlorine or treated water

Marketing players

The success of projects with chlorine depends very much on the people and institutions involved in the dissemination. We have identified that schools, health centres and womens groups are important players in raising awareness on safe water and in spreading the right messages on chlorine.

  1. Schools
  2. Health Centers
  3. Women Groups