WATASOL est une approche qui associe sensibilisation aux mesures d'hygiène et potabilisation de l'eau grâce à une production locale de chlore, financièrement autonome.
FROM FLASK TO GLASS, BY BRANDING
Local producers of WATASOL sell the solution as a branded chlorine concentrate through local retail networks of traders, schools and community businesses, direct sales and through dedicated distributors. It has also shown its value in emergency and post-disaster situations. It is often packaged in small, refillable flasks of 50 ml – enough for safe water for a person for 10 days. This branding, and an initial outlay on the flask, ensures strong consumer identity. In the Great Lakes region, the brand is ‘Uzima’,meaning ‘life’. In Nepal, it is Chlorine Jhol and in Guinea, it is Wata Eau.
DEDICATED DELIVERY, BY WATA WORKERS
Since
this is a health and survival product, consumer confidence is
key.Often, direct sales are the most effective channel, through trained
local women agents working on commission basis. Their peer-to-peer
influence, and health education are instrumental to WATA dissemination.
Retailers and direct-sales agents also use a syringe to inject small
doses in consumers’ containers, often on paths between a water source
and villages, at points-of-sale known as water kiosks. The 500 ‘Mamas
Uzima’ in the Great Lakes region have become a global icon for social
marketing in safe water supply.
HAVE FRANCHISE, WILL SUSTAIN
Our production models for WATASOL will soon include franchising to local community enterprises. It is intended to pre-finance the up-front investment in hardware including bottles, containers and other tools. The franchise relationship, which will typically include a royalty on sales and a monitoring feedback to Antenna Technologies, will ensure quality control, market coverage and a network of local-based partners.
WATASOL
=
production
locale de chlore
+
mise en place rapide
+
chaîne de distribution viable
+
sensibilisation
+
eau potable
+
activité rentable
- Télécharger la brochure WATASOL (fichier pdf, en anglais 1.62 Mo)